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What’s your favourite social network?

Whether you’re a global translation agency, or simply trying to keep up with old friends, it’s hard to avoid social media! According to Lingo24 Operations Director Jack Waley-Cohen, not being on Facebook or Twitter is a bit like owning up to having no email address ten years ago. And more and more companies are realising the benefits of social media marketing.

In our latest video, Jack explains why Facebook is his first choice:

While many international companies have Facebook and Twitter accounts, only a few bother translating these for foreign language markets. This is often due to lack of time, or lack of local knowledge.  It’s a confusing market out there, with different networks, such as Japan’s Mixi and China’s Qzone, popular in different countries.

But this is often a big missed opportunity. Social media marketing doesn’t always translate directly into sales, but it’s a great way of building  relationships with potential customers. It can be a good way to help localise your website. Hiring a local social media manager can make sure you get the language and cultural references right, giving it an authentic feel. And with most web content still in English, it can help you stand out from the crowd!

Christian Arno, Founder and President, Lingo24

Christian Arno is Founder and President of Lingo24. He started the company in 2001 after graduating from Oxford University with a degree in languages. He has won numerous awards including HSBC Business Thinking and International Trade Awards (2010), and TAUS Excellence Award (2012) for innovative technology. He contributes to leading industry publications and has been featured on the BBC, in the Financial Times and other media around the world.

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