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The social influence on movies, arts, and business

He’s best known for movies such as The Dark Knight Rises, Looper, and 500 Days of Summer. But Joseph Gordon-Levitt was talking about social technology when he spoke at the opening of IBM Connect in Florida. His website,, allows artists, musicians and filmmakers to collaborate with each other, wherever they are in the world.

This set the tone for the four-day event, which is one of the biggest IT conferences of the year. Around 4000 business leaders and technology experts travelled from around the world to Orlando, Florida. The event focused on IBM’s social community, and how technology allows people to collaborate in business, the arts, and other fields.  It was a platform for IBM partners, including  Lingo24, to showcase their latest tools and software.

The event at the Walt Disney World Swan and Dolphin Hotel kicked off on a high note with a performance by alternative rock group There Might Be Giants. Gordon-Levitt explained how Hitrecord used the power of social technology to bring together a global community of artists to work together on projects. They can build on each others’ work, give feedback and turn ideas into reality.

IBM executives gave an introduction to their approach to social business. They presented some of their clients, including Caterpillar Inc and Bosch, who demonstrated how they used social software to improve the experience for customers.  The conference had a packed program of around 400 seminars, exploring different tracks such as customer service and “creating a smarter workforce”.

David Webb, Lingo24’s Account Director and Machine Translations sales specialist, said: “The conference was all about taking good ideas, and using social collaboration to turn them into great ones.”

Our team were there to talk about translation technology, explaining to visitors how it can streamline communication, promote collaboration, and bring ideas to a much wider audience. We were delighted by the level of interest at our booth, with a steady stream of visitors with thought-provoking questions.

David said: “Many of them were faced with  problems that only MT could solve, such as requiring translation of instant messaging for collaboration within a business environment. For example, you might have two co-workers, one English and one Japanese, who wanted to interact and share ideas, both using their native languages.”

Matt Jackson, our Head of Internet Marketing, and Harry Smith, Head of Sales Americas, offered advice on marketing around the globe.

As well as the serious side, we wanted to have a little fun as well! We invited participants to try our Machine Translation quiz, with the chance to win the latest Google Nexus 7 tablet as the star prize.

Karolyn Shalk, Vice President of IT Infrastructure, was the lucky winner of our star prize.

She said: “I was impressed by IBM Connect 2013  as a conference. There was so much excellent information. I probably spent way too much time in the Innovations and User Experience labs – it was too much fun!

“Winning the Nexus 7 was a pleasant surprise, it’s a very nice tablet. Meeting the Lingo24 team was an equally pleasant surprise, and I’m looking forward to learning more about their services.”

Our team had a fantastic time as well, and we’re looking forward to returning next year!

Do find out more about our technology, translation services, and foreign language internet marketing expertise. Or get in touch with us here.

Hazel Mollison

Hazel Mollison edits and writes for the Lingo24 blog. After studying Italian and German at Cambridge University, she worked as a journalist for five years with regional and national newspapers. She enjoys writing about languages, translation, online marketing, and helping small businesses explore new opportunities.

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