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The challenges of localization in a shifting global economy

More businesses are operating globally than ever before, with the internet breaking down national borders. But the landscape is constantly changing – as is the translation and localization industry.

Where are the best new opportunities and growth markets? Which economies are emerging as leaders – and which are struggling? How can businesses cope with an explosion in content and an increasingly multilingual marketplace?

Localization World is the place to find out answers to some of these questions! The world’s leading conference for international business, translation, and global web management is taking place in London next month. More than 600 global business executives from over 30 countries will attend the event at Novotel West from 12th-14th June.

Organised by Multilingual Computing, Inc. and the Localization Institute, its tagline is “know-how for global success”. The eight tracks include Content Strategy, Translation Automation and Localization Core Competencies (an introductory track for companies who are just getting started) There’ll be expert speakers from a wide range of companies including Adobe Systems, Microsoft, Dell, Oracle and well-known analyst groups.

We’re very excited that the Lingo24 will be playing a leading role at the conference. Christian Arno, our CEO, and Professor Andy Way, Director of Machine Translation will be giving three talks between them at the event.

On Friday 14th June, Christian will introduce our new Coach technology, which is designed to help businesses and translators respond to the changing demands of the industry. In his talk Automated translation with a human touch: a hybrid solution for a multilingual economy, he’ll explain how Coach offers a flexible solution, balancing quality, speed and cost.

In the afternoon he’ll look at Targeting fast-growing markets using the foreign language internet. Translating a website is only the first step in a multilingual marketing strategy. Christian will explore strategies for identifying new opportunities, optimising websites, and gaining visibility in foreign search engines.

Andy will be speaking on The rapidly evolving use of MT and PEMT within global businesses. In a fast-moving, global economy, machine translation can be the best (or only) option in certain circumstances. Today’s automated translation engines can be customised to fit clients’ style, terminology, industry sector and other requirements, achieving impressive results in a relatively short time.

Our sales team, Tom Shaw and David Webb will also be at the event, chatting to new and existing clients and advising them on the best translation and technology options for their needs.

If you’re going, do get in touch with us on And find out more about our translation and internet marketing services.

Hazel Mollison

Hazel Mollison edits and writes for the Lingo24 blog. After studying Italian and German at Cambridge University, she worked as a journalist for five years with regional and national newspapers. She enjoys writing about languages, translation, online marketing, and helping small businesses explore new opportunities.

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