Speaking your customers’ language is the key to successful marketing overseas. There’s plenty of evidence people prefer to make purchases in their mother tongue. But if you want to compete on an equal level with local businesses, then international translation is just the start.
The latest International Monetary Fund predictions on world growth were little cause for celebration in the UK or the Eurozone. But one eye-catching figure is they expect 80 per cent of this year’s growth to be fuelled by emerging markets.
If your New Year’s resolution is to find new marketing opportunities, it can be hard to know where to start. It’s easy to think the economic woes in Europe and America could cast a shadow over the beginning of 2012. But online global translations can be key to tapping into new, emerging markets and massively expanding your customer base.
The latest UK economic news may be gloomy, but more companies are discovering the benefits of online marketing overseas. Translating your website is the first step – but it’s not much use if no one can find it. That’s where international search engine marketing comes in, helping your unique services stand out from the crowd.
What makes Lingo24 different from other agencies? Operations director Jack Waley-Cohen believes it’s a unique mix of people, who are all encouraged to come up with new ideas. Our creative translation agency is made up of a culturally and geographically diverse team, who share a passion for language and commitment to customer service.
We’ve long been led to believe that English is the king on the internet. Indeed, many companies believe that they don’t need their website in multiple languages. But actually, quite the opposite is true.
You think you know your A-B-Cs, but do you know them in Spanish too? Thankfully the entrants in the first ever National Spanish Spelling Bee did, spelling their way through words like kanindeyuense (someone from a Paraguayan territory). But what was more unusual than the words to be spelled was where this prestigious event was held.
The moment a website is launched into cyberspace it’s global. But that doesn’t mean every website on the World Wide Web has been created with global audiences in mind.
The World Wide Web is exactly that – a very large network of interlinked hypertext documents accessible to anyone on the planet at any time of day…so long as they have a computer and an internet connection, of course.
by Lingo24, 14th November, 2004 In an increasingly global marketplace, it’s high time that UK exporters realised the importance of translating or localising their sales websites into foreign languages. We have found a quick test to ascertain readers’ current level of expertise in European “commercial-speak”. Foreign languages and business culture can be major headaches for…