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Does translation quality affect SEO?

Many of our clients ask us how translation quality affects SEO. We’ve known for some time that better quality content improves SEO, and now after a little experiment, we have the evidence to prove it.

The hypothesis: the better the quality of translation, the better the translated text will rank on Google.

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Why one size doesn’t fit all in the translation industry

Quality is a top priority for most translation buyers – but that doesn’t mean they all have the same expectations. While some are looking for a word-perfect translation of a technical manual, others want a more creative approach to their press releases or brochures. And for real-time communication, speed is also a big consideration.

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