Last year saw Facebook sprint past the 1 billion user milestone. But will this growth continue in 2013, and if so, where? Social media marketing experts at dreamgrow.com certainly think it will, and predict the social media marketing giant will reach up to 1.5 billion users by the end of the year.
Whatever 2013 brings, there’s little doubt social networking will continue to grow on a global scale.
Most digital marketers will know how tricky it is to keep text within character limits. In a Google ad, the big challenge is getting your message across in just 70 characters. Twitter’s 140 character limit is well known, which can result in imaginative shortenings or confusing “txt spk”. And while Facebook doesn’t include the same restrictions, it’s generally thought that keeping it concise helps.
An Instagram “scavenger hunt”, LinkedIn masterclasses, and a social fashion event – it can only be Social Media Week! Thousands of marketers, bloggers, journalists and entrepreneurs have arrived in London for a celebration of all aspects of social networking.
The Olympics might be inspiring record numbers of tweets from London. But the city is only third in a new list of the most Twitter-addicted cities in the world.
Worldwide social media use has now passed the billion-user milestone, and shows no signs of slowing down. And increasingly, people are networking on the move. In the UK and United States, both Twitter and Facebook have seen mobile use soar in the last year. But the mobile social media trend is particularly pronounced in emerging markets, predicted to be big growth markets for both networks in the next few years.
The Twitterverse used to be a fairly monolingual place. Just three years ago, you could safely get by in English, with two thirds of tweets in the language. But this has fallen to only 39 per cent, according to the latest Semiocast study.
Love it or hate it, there’s no doubting Facebook’s popularity. It’s hardly been out of the news in the run-up to its multi-billion dollar stock offering. And the latest figures show 845 million people – more than a ninth of the Earth’s population – are “active users”.
For most companies the answer is easy – they don’t. But they could be making a big mistake. Social media is seen as an essential part of many marketing campaigns. At the same time, English is losing its dominance on Facebook and Twitter.