If you want to know the ingredients for a successful social media campaign, Brett Relander is the man to ask. An experienced blogger, author and digital marketing consultant, he’s an expert on setting goals, engaging audiences and getting the most out of social networking.
If you’re still using social media mainly as a marketing tool, then you’re probably doing it wrong, according to Tamar Weinberg.
Word of mouth recommendations and social media can be hugely powerful tools in marketing. So it’s not surprising that reaching out to “social media influencers” is becoming a bigger part of many social media strategies.
Traditional travel agencies are changing as ecommerce grows. Not long ago, booking a holiday meant thumbing through brochures in an office, while the travel agent banged through the possible combinations. Increasingly those brochures have been replaced by websites, with travellers logging on to find their perfect trip.
How can a small business become an international social success? Can even the most mundane brands engage with users and build a following? We caught up with Jason Falls, writer, digital marketing expert and the founder of Social Media Explorer‘s blog, to discuss social media strategies and trends.
As if 1.2 billion Facebook members weren’t enough, Mark Zuckerberg has announced his latest plans to get more of the world connected.
The entrepreneur’s Connectivity Lab is working on new technology to bring the internet (and social networking) to the two-thirds of the world who currently lack it.
Twitter, Facebook and LinkedIn are changing the ways we communicate – but how do multilingual speakers use social media? Veronique Mermaz, a French branding and marketing specialist, who lives in England, shares her experience and views in our guest post.
Twitter’s strict 140 character limit is either eroding English grammar or sparking creativity, depending on your point of view. Shortenings such as lol, imo, tmi and icymi are all becoming part of our everyday language.
How is mobile technology changing the way we shop? What does the multichannel trend mean for ecommerce businesses? And how will the world of internet retailing change in 2013?
He’s best known for movies such as The Dark Knight Rises, Looper, and 500 Days of Summer. But Joseph Gordon-Levitt was talking about social technology when he spoke at the opening of IBM Connect in Florida. His website, www.hitrecord.org, allows artists, musicians and filmmakers to collaborate with each other, wherever they are in the world.