‘So what is an API?’ we hear you cry. We’re glad you asked. An application program interface (API) can be viewed as the bridge or link that allows two or more programs to interact. Even if you’d never heard the term before it’s likely that you’ve used an API.
We were lucky enough to catch up with fellow Edinburgh-based Marketer, and founder of digital agency Velocity Digital, Mike McGrail, recently.
Should we believe the hype about Facebook addiction? And how are social networks changing the way we communicate?
Cross-border shopping used to mean a “booze cruise” to France, or picking up discounted designer clothes on a foreign holiday. But today’s savvy consumers are just as likely to shop around for the best prices from the comfort of their sofa.
Content marketing has become a hot buzz word in the last year or two. But is this discipline really the future of online marketing? In our latest interview, journalist and SEO expert Eric Kubitz, looks at the best ways to reach your target audience and why SEO is still important.
More and more companies are using content marketing to build their brand – but could they be doing more harm than good? From excessive jargon to self-indulgence, copywriting expert Konrad Sanders looks at some of the most common mistakes.
It can be a real buzzkill to find that your high-scoring word such as webzine or texter has been disallowed in a game of Scrabble.
Have you ever tweeted about a delayed flight, or complained on Facebook about poor customer service? A growing number of customers are using social media to contact companies, whether their feedback is positive or negative.
LinkedIn made a genius step with its long-form posts program – which encouraged lots of high-quality content providers to get active on LinkedIn.