If you want to know anything about in-store digital propositions, then Craig Smith is the man to ask. He made his name at Marks & Spencer, where he was the driving force behind the delivery of the in-store digital pilots, taking them from concept all the way through to full production rollout.
Global ecommerce sales passed the trillion dollar milestone for the first time last year, according to the latest figures. Much of this growth is in the Asia-Pacific region, which is predicted to account for a third of all online sales this year.
The UK has been called a nation of shopkeepers – but we’re also a nation of online shoppers.