We’re forever talking about how great the foreign language internet is, but don’t just take our word for it. Flight comparison website, Skyscanner, has really, err, taken off, since launching their websites in different languages.
A couple of weeks ago, Lingo24’s MD, Christian Arno, graced the airwaves on BBC Radio 4’s ‘You and Yours’ programme to chat about the foreign language internet.
In an ever-globalised world, new technological advances are making it easier than ever for people to connect across the world. Not only does this help the savvy businessperson, but it can help those who are less fortunate than others.
British businesses are lagging behind on social media, research shows, at a time when social presence is becoming increasingly important.
A one-size-fits-all business solution is never a good idea. But from a marketing perspective, anything less than a tailored campaign that keeps the specific target audience in mind simply won’t do.
Lingo24’s CTO Andrzej Zydron recently returned from a week in Bucharest, Romania, where he was contributing to the EU-funded Multilingual Web project.