Neil Campbell, Lingo24’s Strategic Growth Director, showcases the advantages of using an integration when translating web content.
Most companies consider translation something they need to plan and worry about only after creating the source content.
However, if you have translation in mind from the very beginning, you’ll not only save time and money, but you’ll gain in the consistency and readability of your translated files.
You’ve probably heard the saying that content is king. The demise of content marketing has been predicted for a while now but a 2015 poll asked marketers to name the digital marketing technique they thought would make the biggest commercial impact over the year. Content marketing came top for the third year running, getting more than twice as many votes as the second placed technique (leveraging big data) and almost three times as many as the third (marketing automation).