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How will the marketing industry evolve in 2013?

Technology is changing the way marketers and advertisers connect with consumers. Multiple channels and a huge wealth of data give unprecedented opportunities for targeting a message. But the challenge is cutting through the noise to engage with busy, tech-savvy customers.

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Mobile social media: a fast-moving world

Worldwide social media use has now passed the billion-user milestone, and shows no signs of slowing down. And increasingly, people are networking on the move. In the UK and United States, both Twitter and Facebook have seen mobile use soar in the last year. But the mobile social media trend is particularly pronounced in emerging markets, predicted to be big growth markets for both networks in the next few years.

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