The way in which we use our mobiles has changed almost beyond recognition over the past few years. At one time mobile phones were exactly that – phones that you could carry around. Now smartphones, tablets and other mobile devices are like multimedia hubs in our pockets. We can access apps and surf the web, stream videos and music and, of course, check our emails. If we still want to, we can even call someone up and talk to them.
How is mobile technology changing the way we shop? What does the multichannel trend mean for ecommerce businesses? And how will the world of internet retailing change in 2013?
Technology is changing the way marketers and advertisers connect with consumers. Multiple channels and a huge wealth of data give unprecedented opportunities for targeting a message. But the challenge is cutting through the noise to engage with busy, tech-savvy customers.
More and more of the world is getting hooked on the internet, with mobile phones helping drive up growth. But you might be surprised by some of the countries seeing an explosion in web use.
Worldwide social media use has now passed the billion-user milestone, and shows no signs of slowing down. And increasingly, people are networking on the move. In the UK and United States, both Twitter and Facebook have seen mobile use soar in the last year. But the mobile social media trend is particularly pronounced in emerging markets, predicted to be big growth markets for both networks in the next few years.
Today’s customers are faced with more choices, and more information than ever before. The growth of digital technology has put customers in the driving seat – and presented challenges and opportunities for marketers.
Whether you’re in London or Lahore, it’s hard to avoid people tapping away on their mobile phones. It’s estimated that a staggering 87 per cent of the world’s population now has a mobile device. And this year, sales of smartphones are expected to overtake PCs for the first time.
App designers are becoming increasingly fearful to release in the USA following a spate of patent lawsuits.