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5 steps to localise your international translation

Speaking your customers’ language is the key to successful marketing overseas. There’s plenty of evidence people prefer to make purchases in their mother tongue. But if you want to compete on an equal level with local businesses, then international translation is just the start.

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Seasonal trends in global searches

It’s hardly surprising that online searches for “greeting cards” and “turkey recipes” peak at this time of year.  An annual graph of French searches for “snowboard” is almost the exact opposite of the Australian one. But many people will be surprised by some of the seasonal trends in online searches in other countries.

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