Translation is often treated as something of an afterthought for organisations, even those who are internationally-minded at some level.
I spent a good while thinking LocWorld (and indeed other translation industry events) were not for Lingo24. Naively, some might even say arrogantly, I thought our business was different from the types of buyers and sellers of translation technology and services who attended LocWorld. We were, after all, a dot com for the translation industry – a disruptor no less!
When I set up Lingo24 in 2001, I really had no idea. No idea about translation. No idea about Translation Memory. No idea about Machine Translation, and the opportunities that particular tsunami would bring.
When it comes to translation buying, cost per word can often be a deciding factor between suppliers. While for a short-term solution being able to negotiate a cheaper price could result in a small cost saving, companies looking to maximise profitability from their international operations are increasingly adopting a more strategic approach.