Translation is often treated as something of an afterthought for organisations, even those who are internationally-minded at some level.
I spent a good while thinking LocWorld (and indeed other translation industry events) were not for Lingo24. Naively, some might even say arrogantly, I thought our business was different from the types of buyers and sellers of translation technology and services who attended LocWorld. We were, after all, a dot com for the translation industry – a disruptor no less!
When it comes to translation buying, cost per word can often be a deciding factor between suppliers. While for a short-term solution being able to negotiate a cheaper price could result in a small cost saving, companies looking to maximise profitability from their international operations are increasingly adopting a more strategic approach.