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A record breaking day for global ecommerce

It might not have featured on your calendar, but this week’s Singles Day celebration on November 11 became the world’s biggest online shopping day. The Chinese event broke world records, with retail giant Alibaba pulling in $9.3 billion (£5.9 billion) in sales.

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Bringing the world to our desktops

Traditional travel agencies are changing as ecommerce grows. Not long ago, booking a holiday meant thumbing through brochures in an office, while the travel agent banged through the possible combinations. Increasingly those brochures have been replaced by websites, with travellers logging on to find their perfect trip.

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Transcreation – the art of creative translation

You don’t need to look far to find examples of advertising slogans that simply don’t work in other languages. Kentucky Fried Chicken’s invitation to Chinese customers to “Eat your fingers off” shows attempting to translate an English slogan doesn’t always send the right message.

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