Inspired by the founders’ passion for cars, music and street music, Fusion Electronics now sells high-quality audio products in more than 30 countries.
It might not have featured on your calendar, but this week’s Singles Day celebration on November 11 became the world’s biggest online shopping day. The Chinese event broke world records, with retail giant Alibaba pulling in $9.3 billion (£5.9 billion) in sales.
Whether it’s an over-the-counter painkiller or a specialist cancer drug, getting the right medical translation is critical. There’s no substitute for specialist knowledge when it comes to working with one of the world’s largest pharmaceutical companies.
When it comes to pharmaceutical and medical translations, accuracy and attention to detail are vital. It’s one area where specialist knowledge is essential, and there’s no room for even minor mistakes.
From shortbread to vintage-inspired clothing, there’s a growing market for British products overseas. Many smaller companies that have launched online sites are finding that many of their customers come from farther afield.
Great copywriting is a cornerstone of any marketing strategy. But how do you find the right writer for your business? Konrad Sanders, founder of The Creative Copywriter shares his advice on how to choose a copywriter.
We all love a bit of luxury now and again, whether that’s blowing the budget on a designer handbag or treating ourselves to a bottle of Champagne. While we might have aspirations of a footballer’s lifestyle (penalty shoot outs withstanding), few of us are able to maintain it as we might hope!
Traditional travel agencies are changing as ecommerce grows. Not long ago, booking a holiday meant thumbing through brochures in an office, while the travel agent banged through the possible combinations. Increasingly those brochures have been replaced by websites, with travellers logging on to find their perfect trip.
You don’t need to look far to find examples of advertising slogans that simply don’t work in other languages. Kentucky Fried Chicken’s invitation to Chinese customers to “Eat your fingers off” shows attempting to translate an English slogan doesn’t always send the right message.