I spent a good while thinking LocWorld (and indeed other translation industry events) were not for Lingo24. Naively, some might even say arrogantly, I thought our business was different from the types of buyers and sellers of translation technology and services who attended LocWorld. We were, after all, a dot com for the translation industry – a disruptor no less!
In recent years a consistent and successful content strategy has become paramount when taking your brand global. The growth of content in business will most likely continue – with customers’ expectations higher than ever, companies that are able to generate remarkable content efficiently are more likely to succeed.