There are plenty of myths about exporting. Isn’t it risky for smaller businesses? And aren’t foreign markets much harder to crack than your domestic one?
It’s hard to avoid translation in our everyday lives. We find translations on food labels and instruction manuals, websites, and TV screens. Switch on the daily news, or turn over a bottle of shampoo, and the chances are the information will have been translated.
English is rapidly losing its status as the world’s lingua franca – but there’s no language to take over. As the world becomes more interconnected, global businesses are having to become multilingual to survive. But how can they reach the billions of people in the world, who speak more than 6000 languages between them?
With more and more businesses operating globally, localization has never been more important. The internet might have made the world seem smaller, but there are still cultural and linguistic borders to overcome. Speaking the right language can be the key to reaching new audiences both at home and abroad.
Languages and translation play a vital role in helping commercial companies, educational and non-profit organisations communicate and grow. With the theme “New Horizons”, the Localisation Research Centre Conference aimed to bring these sectors together, and explore this fast-changing field.
For many visitors, the sun, sea and picturesque Old Town are among Nice’s main attractions. But visitors had another reason to visit the French city this month – finding out about the latest developments in machine translation technology.
How is the way we watch TV changing? Why does anyone need ultra-high definition? And how can media companies adapt their strategies to reach today’s connected, multi-screen viewers?
Where can you find world-class culinary competitions, a huge bakers’ fair and workshops on the latest food technology? Each year, thousands of food manufacturers, chefs, exporters, restaurant and supermarket owners travel to the World Food Expo in Manila, the Philippines.
The UK’s most exciting fast-growth companies have been announced – and Lingo24 is one of them!
More businesses are operating globally than ever before, with the internet breaking down national borders. But the landscape is constantly changing – as is the translation and localization industry.