You’ve probably heard the saying that content is king. The demise of content marketing has been predicted for a while now but a 2015 poll asked marketers to name the digital marketing technique they thought would make the biggest commercial impact over the year.
Since you’re here reading our blog, it’s safe to assume that you’ve got an interest in communicating with organisations or…
We were lucky enough to catch up with fellow Edinburgh-based Marketer, and founder of digital agency Velocity Digital, Mike McGrail, recently.
Google Panda, a series of on-going algorithm updates and data refreshes for the search engine, was born in 2011. And in the last four years there have been numerous updates in an attempt to improve search results and reward sites with good quality content.
Content marketing has become a hot buzz word in the last year or two. But is this discipline really the future of online marketing? In our latest interview, journalist and SEO expert Eric Kubitz, looks at the best ways to reach your target audience and why SEO is still important.
More and more companies are using content marketing to build their brand – but could they be doing more harm than good? From excessive jargon to self-indulgence, copywriting expert Konrad Sanders looks at some of the most common mistakes.
Great copywriting is a cornerstone of any marketing strategy. But how do you find the right writer for your business? Konrad Sanders, founder of The Creative Copywriter shares his advice on how to choose a copywriter.
LinkedIn made a genius step with its long-form posts program – which encouraged lots of high-quality content providers to get active on LinkedIn.
Content marketing has been a huge trend in recent years. While it’s clearly a very popular topic of conversation, many companies still don’t understand exactly what they’re doing.
Marketing is no longer about campaigns, battles or tactics. It’s more about creating great content, giving readers value and building long-term engagement.