Inspired by the founders’ passion for cars, music and street music, Fusion Electronics now sells high-quality audio products in more than 30 countries.
More and more companies are using content marketing to build their brand – but could they be doing more harm than good? From excessive jargon to self-indulgence, copywriting expert Konrad Sanders looks at some of the most common mistakes.
Employer branding is a new buzz word in the media. Although many people think it’s just a new form of HR marketing, there’s actually much more to it.
Marketing is no longer about campaigns, battles or tactics. It’s more about creating great content, giving readers value and building long-term engagement.