SEO is key to localising in emerging markets

At a time when many businesses may be trying to protect what they have and limit any perceived ‘unnecessary’ spending, there is actually a strong case for taking a different approach by boldly seeking out new opportunities in untapped ‘emerging’ markets.

The majority of the internet is written in English; however, the majority of the internet community’s first language isn’t English, which means there is a clear gap there that many businesses could be using to their benefit.

Search engine optimisation (SEO) is probably the most cost-effective way of tapping into foreign markets and if implemented correctly, there is the potential to rise rather rapidly in other language’s search engine rankings.

Of course, central to the SEO process is translation. It’s important to properly research the key terms used by local internet users and, by using a translation company that understands the SEO process, this can have a massive impact on the end results.

Lingo24 has teamed up with the Brand Republic to offer advice to businesses looking to tap into emerging markets through effective communications.

To view the video, click here.