We’re delighted to announce we’ve opened our newest office in Nuremberg, Germany. Alexander Grellmann will be leading our team, using his extensive accounts experience to offer the best German translation services to this important market.
He’ll be focusing on the DACH countries – Germany (Deutschland), Austria and Switzerland (Confoederatio Helvetica). These are some of our biggest markets, and he’ll be able to provide a much more personal service to existing and new customers.
Alexander said: “It’s a logical starting point for being closer to German client meetings. We chose Nuremberg for our base as much of our business is in the south of Germany. It’s a good hub with excellent transport connections.”
Despite the economic woes in much of the Eurozone, Germany is heading towards a recovery. This week, the International Monetary Fund reported it’s experienced a much stronger-than-expected rebound in industrial production.
And a recent report found German ecommerce sales soared to €6.34 billion in the first quarter of 2012, a rise of 18 per cent on the same period last year, according to the Bundesverband des Deutschen Versandhandels (or German E-Commerce and Distance Selling Association).
But Alexander believes it’s still best to build business relationships in person.
He said: “It’s vitally important to present yourself in person rather than being another internet company with only invisible people.
“It’s going to be tough at first, since I’ll be in a different office from my colleagues, but I think it’ll bring big benefits to us and our customers.”
Nuremberg is an ideal location for our German translation office, as it’s also within easy travelling distance of Austria and Switzerland. The second largest city in Bavaria, it has a population of around 500,000.
It was founded in the 11th century, and for centuries was the “unofficial capital” of the Holy Roman Empire. It was an early centre for science, printing and astronomy, and a magnet for artists and musicians.Today, it’s also famous for its huge Christmas market, as well as Lebkuchen (gingerbread) and Bratwurst!
If you’re going to be in the area, do get in touch! In the meantime, visit our German blog for the latest news on German translation, foreign language internet marketing and more.