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There are plenty of myths about exporting. Isn’t it risky for smaller businesses? And aren’t foreign markets much harder to crack than your domestic one?
The organisers of Export Week hope to debunk many of these myths. Scottish Enterprise and Scottish Development International (SDI) have planned a series of events to encourage businesses of all sizes to look at overseas markets.
Although many entrepreneurs think exporting is too risky, businesses that do export are more likely to survive and see an average 34 per cent increase in productivity. Size doesn’t have to be a limiting factor – indeed, small companies account for 97 per cent of exports from Scotland. And many overseas markets are under-served, meaning it can be easier to establish a foothold than at home.
Last year, SDI’s Smart Exporter programme helped a record number of businesses go global. The biggest sectors were technology and engineering, food and drink, oil and gas, tourism and textiles. Although the majority of demand was for EU markets, they also saw a 60 per cent increase in the number of companies targeting markets in Asia.
If you’d like to know more, then why not take some inspiration from home-grown success stories? Lingo24’s Christian Arno is joining Erica Moore, Managing Director of Eteaket and Caroline Gorman, Head of Music at Rage Music to talk about how they went about expanding overseas. They’ll also share advice for other businesses and answer questions.
If you like a cup of tea (and who doesn’t?) then it’s hard to find a better selection than at Eteaket. The company is taking the traditional British cuppa to a new level, with an extensive range of ethically sourced loose leaf teas. They’ve scooped awards including the Beverage Standards Associations “Best Tea in the UK” and their products are served at top hotels and restaurants in Britain and abroad.
Glasgow-based Rage Music is a team of musicians who compose and produce music for films, TV, adverts and artists. They’ve worked with bands as diverse as Snow Patrol, Simple Minds, and Mogwai, and produced music for brands ranging from Stella Artois to Disney. They’ve scooped no fewer than three BAFTA awards as well as an Ivor Novello nomination.
With a diverse line-up of speakers, we’re sure it’ll be an inspiring event. We’re looking forward to meeting people and some interesting discussions! The free event, organised by the Marketing Society, takes place on Wednesday 13th November at 4pm and you can register here.
And there’s plenty more going on in Export Week, from breakfast seminars to ecommerce masterclasses. Check out the full programme.
Language is a key part of success in most overseas markets. Our professional translation and foreign language internet marketing services can ensure you make the right impression. Get in touch with our team to find out more.