How is mobile technology changing the way we shop? What does the multichannel trend mean for ecommerce businesses? And how will the world of internet retailing change in 2013?
The Internet Retailing Expo is the place to find the answers to these questions, and many more. It’s a not-be-missed event for all online (and multichannel) retailers, bringing together more than 150 leading suppliers under one roof. Taking place at Birmingham’s NEC this week, it consists of no less than six conferences, with 12 workshops focusing on all aspects of ecommerce.
As Google’s sign illustrates, ecommerce is changing fast, and slowcoaches will get left behind! British shoppers have firmly embraced internet shopping, and are now the world’s biggest online spenders. While it’s impossible to predict the future, expert speakers will be sharing their best predictions.
One highlight is their “13 for 13 event” which looks at the tactics businesses need to survive and thrive, and “bubbling” ideas and forecasts for this year. They are surveying the UK’s top 200 online retailers, asking what worked well in 2012, and which new opportunities have emerged from the hype to take a place in their commercial delivery plans.
Other attractions are the Enterprise Theatre, which addresses the concerns of mulitinational and multichannel retailers, and the Customer Theatre, which explores ecommerce from the the customer’s perspective. This featured the “SoLoMo” conference – the acronym for ‘Social Local Mobile’, reflecting the maturity of mobile technology and its importance in the customer experience.
Some of this year’s high-profile speakers include Chris Poad, of Amazon, Felicity McCarthy, of Facebook, and Oliver Ropars, of eBay. Many major British retailers are represented, with Julia Monro, Social Media Manager at Marks & Spencer, and Sarah Baillie, Debenhams’ Mobile Commerce Manager sharing some secrets of success.
As well as the multichannel trend, ecommerce is also increasingly multilingual. Lingo24’s Senior Account Director, Mario de Bortoli-Jones is at the conference, giving advice on targeting overseas customers through online, social, and mobile marketing.