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Journeying To Global

Journeying to global

Many businesses are already reaping the rewards of growing globally online. Now it is all about accelerating even faster. But choosing the next step can be tricky. This is where we come in.

We recently invited a select group of business leaders working in the digital space to share their challenges, experiences and secrets behind how they’ve accelerated their international growth online, with other businesses that are at different stages of their journey to global.

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Over a deliciously exclusive and informal Dinner and Roundtable Discussion at the Charlotte Street Hotel in London, we explored how they are already winning in global markets and overcoming the associated challenges.

The tables were hosted by international translation experts from Lingo24 – Christian Arno, CEO and Jeremy Clutton, Global Director, eCommerce & Channel Partners – together with Greig Holbrook, Founder of Digital Marketing Agency Oban Digital, and Maddy Turley, E-Commerce Consultant, who have already helped thousands of businesses achieve their global growth ambitions through award winning translation technology and digital marketing solutions.

Attendees included John Lewis, White Stuff, Carat Media, Lush, PR Newswire and Silver Travel Advisor.

Many people discussed that even the largest, most established retailers are relatively new to the concept of growing their businesses internationally online. And many face the same challenges.

Common challenges

Sarah Haskey, from John Lewis, said, ‘I took away that similar or the same challenges are common to all retailers’, and that ‘there is benefit in sharing challenges and information with others’.

She also commented that the size of company and specific brand requirements can affect services needed when growing internationally, and that ‘focus on international e-commerce is growing’.

New technology makes translation easier and cheaper than before

Nick Henley, from Carat Media, added that he has learnt more about the advancements in ‘automated translation capabilities’ and can now achieve ‘low costs per word as long as the application fits’. He added that speed was important to him when it came to translations, and that ‘24 hour turnaround for simple marketing copy’ would be the most useful Lingo24 service for him. He also said that Lingo24 could help him achieve his global goals by ‘educating me and my team about translation opportunities’.

Translation at speed, services 24/7

Another topic of discussion was the evolution of translation, to enable translation projects to be delivered at speed, 24/7.

Debbie Marshall, from Silver Travel Advisor, said, ‘I took away insights about the translation business and how it has developed over the years. It was interesting to hear about the benefits of offices in Romania and Panama’. She added: ‘Lingo24 will certainly be my first port of call for any translation requirements’.

Reflections

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Christian Arno, Lingo24 CEO, said, ‘I was delighted to see many new familiar faces at our event. It was great to be able to connect our clients that have “been there and done it” with businesses just starting out on their journey. Going global can be daunting, but I believe it is the future and we hope to do many more knowledge-sharing events like this.’

Jeremy Clutton, Lingo24 Global Director, eCommerce & Channel Partners , said, ‘The event was a great opportunity to hear the many challenges businesses face when thinking about going global and to share our knowledge as to how our translation services may offer a solution.’

So, whether you want to be faster to market, reach more customers around the world, launch in new markets, or simply get high quality translations, we have it covered.

If you would like to attend one of our future knowledge sharing events, please let us know by sending us an email to events@lingo24.com.

Amy Easter

Amy joined Lingo24 in May 2016 and is based in our Head Office in Edinburgh. She is responsible for Lingo24’s internal and external communications globally. Prior to joining Lingo24, Amy spent two years as Communications Manager for luxury retailer Selfridges, and has over 10 years of experience in communications with leading retailers M&S and Debenhams, global manufacturers Nestle and Unilever, as well as working on strategic communication projects in Central Government. Follow her on Twitter @amyjaneeaster and LinkedIn.

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