When the first Internet World event was held in 1992, it was a very different place from today. A year earlier, Tim Berners-Lee had announced the World Wide Web project. But few people imagined the web would one day be used for shopping and socialising, as well as connecting the scientific community.
The same year, the minidisc player was tipped as the future of music. But it was not till 1993 that the first text message was sent – and the launch of the Mosaic browser marked a turning point in web history.
Twenty-one years later, the internet has outgrown almost everyone’s wildest predictions, and changed the daily lives of billions of people. It’s made the world smaller and more connected, with the “information superhighway” crossing national borders.
Internet World has also grown and changed. It’s now Europe’s longest running, best attended, and biggest annual event for digital marketing and online business, attracting over 10,000 visitors and more than 300 exhibitors. And the 2013 event was still the best place to find out about the latest digital ideas and trends.
Lingo24’s Senior Account Director, Mario de Bortoli-Jones was at the three-day event in Earl’s Court, London, last week. Divided into six worlds, it covered a huge range of topics including cloud computing, social media, mobile and ecommerce. Some highlights of the seminar programme included high-profile speakers from Google, Microsoft, Oracle and many other leading companies.
As the internet has grown, it’s also become more multilingual. In the early days, English was the lingua franca of most web users. But now Chinese is close behind as the most popular online language, while the number of Arabic, Spanish, and Russian users are also growing rapidly. Mario enjoyed chatting to attendees about translation and giving advice on the best ways to reach customers around the world through digital marketing.