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IFA Berlin – the global innovations show

Digital technology is changing our lives – at home, at work, and at leisure. If you’re looking for a glimpse of what everyday life will be like in the next decade,  IFA 2012 in Berlin is the place to start. There may be a lack of flying cars and holograms, but there are fascinating examples of the upcoming must-have consumer trends.

Electronic cars, high definition 3D-TVs, ultra-thin tablets, and robot vacuum cleaners are among the products on display at IFA Berlin. Exhibitors envision home entertainment systems can be activated by smartphones or a wave of the hand.  “Intelligent” household appliances will make life easier, as well as using energy more efficiently.

IFA Berlin, the “global innovations show” is the world’s largest consumer electronics trade fair. Last year, almost 240,000 people attended from 114 countries,  with an impressive 1,441 exhibitors. This year, it will feature household names such as Samsung, Panasonic, IBM and BMW, as well as numerous smaller companies.  Leading executives and international experts will discuss the latest trends and market developments.

This year’s Opening Keynote will be given by Minoru Usui, President of Seiko Epson Corporation. He will explore the challenges facing technology companies in a changing world. Other talks will include Logitech President Bracken P. Darrell on “The Transformation of Music Listening in the Digital Age” and HSA Foundation President Phil Rogers on “The Next Era of Computing Innovation”.

Of course, translation and international marketing are vital for launching new products around the world. For Lingo24, technology and consumer goods are two of  our biggest industry sectors. Our Account Directors Oana Stan and Karina Strobl will be at the show, finding out about the latest global innovations and chatting to new and existing clients.

We’d love to see you if you’re going to IFA Berlin! Do get in touch on

Hazel Mollison

Hazel Mollison edits and writes for the Lingo24 blog. After studying Italian and German at Cambridge University, she worked as a journalist for five years with regional and national newspapers. She enjoys writing about languages, translation, online marketing, and helping small businesses explore new opportunities.

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