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IBM Connect: Making business smarter, and more social

Sun, sea… and smart technology. Next week, the Lingo24 team are heading to Florida for one of the leading technology and business conferences of the year. IBM Connect brings together business leaders, IT managers and developers from around the world. It offers a wealth of insight into the latest trends and innovative software.

The long-running Lotusphere conference was a not-to-be-missed event on the IT calendar for 20 years. This year, IBM have given it a new twist, combining it with last year’s successful Connect conference. The combined event will feature technical content with a focus on social and collaborative technologies, and how these can bring real value to businesses.

The event takes place at the Walt Disney World Swan and Dolphin – although we don’t expect many cartoon characters to attend! Instead, there’ll be industry experts discussing everything from creating a more engaged workforce to tips and tricks with the latest software.

One of the main tracks will look at “creating a smarter workforce”. Speakers will explore how to make workers happier and more productive, ranging from motivation techniques to innovative tools. Another track will focus on improving the customer experience, and using social media to reach and retain customers.

There’ll be talks from industry experts, including Alistair Rennie, IBM’s general manager of social business, and Rudy Karsan, co-founder and CEO, Kenexa, the business software company. There’ll also be plenty of hands-on sessions, and masterclasses for people of all levels.

Our top team, Matt Jackson, Head of Internet Marketing, Harry Smith, Head of Sales Americas, and Senior Account Director, David Webb, will be promoting Lingo24’s latest translation technology and Machine Translation services at our exhibition booth. They’ll be chatting about how smart software can streamline the translation process and cut costs without cutting quality.

David, who is also our Machine Translation sales specialist, said: “IBM Connect is a great platform for Lingo 24 to be able to showcase their latest developments in Machine Translation technoilogy in an enterprise envirnment. We hope that lots of engaging attendees will be asking questions, and learning about how our systems can help tackle their ever increasing content mountain.”

They’ll also be inviting participants to test their knowledge of Machine Translation and win some great prizes!
If you’re going, do drop by and say hello! Or get in touch with us at

Hazel Mollison

Hazel Mollison edits and writes for the Lingo24 blog. After studying Italian and German at Cambridge University, she worked as a journalist for five years with regional and national newspapers. She enjoys writing about languages, translation, online marketing, and helping small businesses explore new opportunities.

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