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How multilingual web marketing and UK exports can work in harmony [VIDEO]

With a European economic crisis all over the news, many UK SMEs will be wondering how they can ride it out. While the UK’s future still looks gloomy in the wake of our own economic catastrophe, Lingo24’s MD, Christian Arno, suggests that multilingual web marketing could be the way forward, and that we should look to the foreign language internet for a leg-up.

He explains that Foreign Language Internet Marketing can yield far better results for businesses who are trying to export to overseas markets. This is because multilingual web marketing is usually only ever conducted in English, meaning the market has become oversaturated.

With less foreign language content, however, it’s far easier to get the results for your business by going multilingual. But don’t just take our word for it, take a look at the video for yourself.

 

 

STOP PRESS: And practicing what we preach, our brand new website has just been released for those who are after translation services in Iceland. Check us out if you fancy a bit of Lingo24 love in Icelandic! And here are some interesting Friday factoids about Iceland:

  • Most Icelander’s don’t have a surname or family name like we’re used to. They generally have a first name and their last name will be a combination of their father’s name suffixed by –son (for son) or –dóttir (for daughter).
  • This means that names in Icelandic phone books are generally listed in alphabetical order by first name.
  • Icelanders speak Icelandic, which is closely related to Old Norse (the language of the Vikings!)

Christian Arno, Founder and President, Lingo24

Christian Arno is Founder and President of Lingo24. He started the company in 2001 after graduating from Oxford University with a degree in languages. He has won numerous awards including HSBC Business Thinking and International Trade Awards (2010), and TAUS Excellence Award (2012) for innovative technology. He contributes to leading industry publications and has been featured on the BBC, in the Financial Times and other media around the world.

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