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Hashtags for the digital marketing industry

In the next of our mini-series on Twitter hashtags, we’re taking a look at popular hashtags for the digital marketing industry.

The world of digital marketing is pretty massive, so relevant hashtags are the ideal way to get your Tweets seen by the right people. Indeed, a Twitter hashtag is digital marketing in its own right, so any online marketer would be mad not to use them.

Let’s start simple. #digitalmarketing is a no-brainer, and, if you have something you want to express to the wider marketing world, #digital and #marketing in the same Tweet will have the same effect.

#ecommerce will also help you to pick up on other digital businesses, and maybe even get a sneaky peek of what they’re up to on the digital marketing front.

It’s time for some acronyms. #SEO first, (though if you don’t know what this stands for, you should probably consider another career option) will give you all the latest happenings in the world of search engine optimisation.

A little more difficult now, but rather more focused, #SEM stands for search engine marketing, and will generally throw up a whole host of useful articles for anyone trying to battle their way to the top of Google (i.e. all of us).

#smm will find all updates related to social media marketing, while #smo is social media optimising whether that’s Twitter, Facebook, LinkedIn, YouTube et al. Definitely one to check out.

Whatever your niche, whether you like #socialmedia, #google, #mobile or #affiliate marketing, there’s a hashtag for digital marketers everywhere!

Christian Arno, Founder and President, Lingo24

Christian Arno is Founder and President of Lingo24. He started the company in 2001 after graduating from Oxford University with a degree in languages. He has won numerous awards including HSBC Business Thinking and International Trade Awards (2010), and TAUS Excellence Award (2012) for innovative technology. He contributes to leading industry publications and has been featured on the BBC, in the Financial Times and other media around the world.

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