We’ve heard a lot about the API economy lately – but what exactly does it mean? Application Programming Interfaces (or APIs) mean companies can viagra sans ordonnance provide direct access to their systems and processes, and they’re changing the way we interact online.
According to Programmable Web’s founder, John Musser, APIs are becoming the “glue” of the internet. More and more companies are using APIs to exchange data and services, and operate more efficiently.
The trend started in the early 2000s. Amazon’s Store API was one of the early successes, allowing smaller retailers to sell via Amazon without developing their own ecommerce functionality. Now they are used for everything from credit card payments to social media interactions.
For example, Facebook’s API allows developers to build applications that are available to members of the social network. The taxi booking service Uber and Airbnb, the short-term rental site, are just some of the fast-growing companies that use APIs as an integral part of their business.
So how do translation APIs fit in and why do you need one? As more companies operate across language barriers, translation is becoming an essential service for employees and customers.
Traditional translation services – where you send off a document, wait till it comes back and then publish it – can be time-consuming and not optimised for today’s fast-paced economy.
A translation API means translation can be plugged into your workflows, giving you instant access when you need it. Lingo24 offers a choice of subject-specific Premium Machine Translation engines or different levels of professional translation – meaning you don’t have to choose between convenience and quality.
Here are some of the ways they can help your business:
Manage constantly changing products on retail sites
More and more retailers are operating across borders, whether that’s via online marketplaces or translated websites. Keeping your product listings up-to-date across all languages can be a challenge – but an API simplifies the process. If you opt for Premium Machine Translation, then a new product on your English site can be available almost instantly to customers across all languages.
Allow multilingual social media
Twitter and Facebook have been described as a global town square – and English is only a minority language. If you want a social media presence in all the markets you operate in, then an API can be an easy way to keep them updated.
Test the waters in a new market
Not sure it’s worth investing in selling your products in Spain or Sweden? Our Premium Machine Translation API provides a cost-effective way to translate your offerings – and if customers bite, you can upgrade to professional translation.
Provide product support in a wide range of languages
There are few things more frustrating than struggling with a new purchase – and an instruction manuel in a language you can’t understand. Make life easy for your customers by translating your user support information. You’ll also cut down the need for telephone support, as well as increasing the chance of return customers.
Instant chat across languages
Chatting with colleagues on the other side of the world just got easier. An API can be plugged into your instant messaging app, helping you effortlessly cross language barriers. It’s also a great option for providing customer support in multiple languages.
Find out more about our Translation APIs at our Developer Portal.
*Photo credits: PathDoc / Shutterstock.com