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English-speaking Facebook users decline

It seems people are getting bored of virtually poking each other, as Facebook user numbers in the US and the UK fell last month.

According to data by Inside Facebook, the US lost about 6 million users in May, while around 100,000 Brits also deserted the site.

But this doesn’t mean Zuckerberg and Co. will soon be jumping ship—while English-speaking user numbers fell, foreign language users continued to rise.

In particular, Facebook has seen the largest rise in the last year in the so-called BRIC countries—that is Brazil, Russia, India and China (with the exception of China where the site is banned). Both Brazilian and Russian users are up by nearly 400% and India’s user base has almost doubled.

And where Facebook leads, the rest of the internet tends to follow, which shows there’s no better time to jump on board the foreign language internet bandwagon. With foreign language consumers on the rise, and little content developed specifically for these users it’s easier to reach the top of the search engine by localising and optimising your website.

Lingo24 most certainly ‘likes’ this.

Christian Arno, Founder and President, Lingo24

Christian Arno is Founder and President of Lingo24. He started the company in 2001 after graduating from Oxford University with a degree in languages. He has won numerous awards including HSBC Business Thinking and International Trade Awards (2010), and TAUS Excellence Award (2012) for innovative technology. He contributes to leading industry publications and has been featured on the BBC, in the Financial Times and other media around the world.

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