From shortbread to vintage-inspired clothing, there’s a growing market for British products overseas. Many smaller companies that have launched online sites are finding that many of their customers come from farther afield.
Cross-border shopping used to mean a “booze cruise” to France, or picking up discounted designer clothes on a foreign holiday. But today’s savvy consumers are just as likely to shop around for the best prices from the comfort of their sofa.
Content marketing has become a hot buzz word in the last year or two. But is this discipline really the future of online marketing? In our latest interview, journalist and SEO expert Eric Kubitz, looks at the best ways to reach your target audience and why SEO is still important.
More and more companies are using content marketing to build their brand – but could they be doing more harm than good? From excessive jargon to self-indulgence, copywriting expert Konrad Sanders looks at some of the most common mistakes.
Great copywriting is a cornerstone of any marketing strategy. But how do you find the right writer for your business? Konrad Sanders, founder of The Creative Copywriter shares his advice on how to choose a copywriter.
It can be a real buzzkill to find that your high-scoring word such as webzine or texter has been disallowed in a game of Scrabble.
Employer branding is a new buzz word in the media. Although many people think it’s just a new form of HR marketing, there’s actually much more to it.
LinkedIn made a genius step with its long-form posts program – which encouraged lots of high-quality content providers to get active on LinkedIn.
The Loch Ness monster, dancing Tunnock’s teacakes, and 4500 athletes – it could only be the Commonwealth Games opening ceremony.
If you want to know the ingredients for a successful social media campaign, Brett Relander is the man to ask. An experienced blogger, author and digital marketing consultant, he’s an expert on setting goals, engaging audiences and getting the most out of social networking.