LinkedIn made a genius step with its long-form posts program – which encouraged lots of high-quality content providers to get active on LinkedIn. From “I don’t share on LinkedIn because none of my 1000 LinkedIn connections is there to listen to me”, LinkedIn got suddenly turned into the content marketing hub.
The Loch Ness monster, dancing Tunnock’s teacakes, and 4500 athletes – it could only be the Commonwealth Games opening ceremony.
Billions of eyes worldwide will be on Glasgow over the next 10 days. With events from triathlons to table tennis, there’s sure to be plenty of nail-biting action, as well as new world records.
If you want to know the ingredients for a successful social media campaign, Brett Relander is the man to ask. An experienced blogger, author and digital marketing consultant, he’s an expert on setting goals, engaging audiences and getting the most out of social networking. He shares some of his insights in our interview…
When tech journalist Ryan Block tried to cancel his Comcast service, he was frustrated by an overly pushy customer service representative.
Imagine you’re at a music festival, trying to describe where your tent is in a sea of canvas. Or you live in a remote part of the Middle East, and want to ensure your online delivery arrives despite having no street address.
If you’re still using social media mainly as a marketing tool, then you’re probably doing it wrong, according to Tamar Weinberg. The owner of Techipedia and author of The New Community Rules argues that the focus should be on customer service. She shares her thoughts on brands, social media tools, and community engagement in our interview.
Word of mouth recommendations and social media can be hugely powerful tools in marketing. So it’s not surprising that reaching out to “social media influencers” is becoming a bigger part of many social media strategies. But what do we really mean by an influencer, and can social media tools really help? Digital and social specialist Liz Azyan looks at how to win friends and influence people on social media.
Planning social media used to be a trial and error process for most companies. But with soaring use, social media has become a vital part of corporate communications. Sectors such as tourism are firmly in the grip of social networks and evaluation platforms. It’s goodbye to the playground – social media has grown up.
We all love a bit of luxury now and again, whether that’s blowing the budget on a designer handbag or treating ourselves to a bottle of Champagne. While we might have aspirations of a footballer’s lifestyle (penalty shoot outs withstanding), few of us are able to maintain it as we might hope!
Content marketing has been a huge trend in recent years. While it’s clearly a very popular topic of conversation, many companies still don’t understand exactly what they’re doing.