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Does translation quality affect SEO?

Many of our clients ask us how translation quality affects SEO. We’ve known for some time that better quality content improves SEO, and now after a little experiment, we have the evidence to prove it.

The hypothesis: the better the quality of translation, the better the translated text will rank on Google.

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Contextual Advertising

The what, why and how of contextual advertising

Contextual advertising sounds like a complex marketing term but it’s actually a pretty simple concept that’s been with us for years. In essence, contextual advertising is just advertising that’s tailored towards the person or people viewing it – more targeted if you will.

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Blog

Is your business blog pulling its weight?

When blogging first started getting popular around the turn of the millennium, it was largely used by individuals as a means of personal expression. These days, for an increasing number of businesses, the blog is a vital online marketing tool.

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Growth Of European E-commerce

E-commerce Growth in Europe: 2014 vs 2015

Online consumer sales have been growing rapidly in Europe during recent years, as internet usage and access to computers and mobile devices become more widespread. This infographic shows which European countries are adopting e-commerce en masse, and which markets might be hot for growth in online sales this year.

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How to pander to Panda and boost your visibility

Google Panda, a series of on-going algorithm updates and data refreshes for the search engine, was born in 2011. And in the last four years there have been numerous updates in an attempt to improve search results and reward sites with good quality content.

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5 tips for Magento customers to increase global sales

Selling in international markets offers a significant revenue stream for many businesses. For example, for online retailer ASOS, almost 60% of their sales come from overseas markets. But how can managers of Magento-based sites make the most of its functionality to maximise sales across the globe?

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