It’s high excitement at Lingo24 this week as we make final preparations, pack our bags and print off our boarding passes. Why?
Many of our clients ask us how translation quality affects SEO. We’ve known for some time that better quality content improves SEO, and now after a little experiment, we have the evidence to prove it.
The hypothesis: the better the quality of translation, the better the translated text will rank on Google.
Contextual advertising sounds like a complex marketing term but it’s actually a pretty simple concept that’s been with us for years. In essence, contextual advertising is just advertising that’s tailored towards the person or people viewing it – more targeted if you will.
Two weeks ago we caught up with Scottish digital expert Mike McGrail, and now we’re happy to share some thoughts on all things online marketing from a friend of ours in Germany – Marc Stahlmann, CEO of industry portal OnlineMarketing.de. Think the hot topics in Germany are the same as in the UK? Read on…
When blogging first started getting popular around the turn of the millennium, it was largely used by individuals as a means of personal expression. These days, for an increasing number of businesses, the blog is a vital online marketing tool.
We were lucky enough to catch up with fellow Edinburgh-based Marketer, and founder of digital agency Velocity Digital, Mike McGrail, recently.
Gym membership, check. Healthy eating plan, check. Website content review…
Social media are changing the way we communicate, and businesses are increasingly turning to these platforms to reach out and…
Online consumer sales have been growing rapidly in Europe during recent years, as internet usage and access to computers and mobile devices become more widespread. This infographic shows which European countries are adopting e-commerce en masse, and which markets might be hot for growth in online sales this year.
Google Panda, a series of on-going algorithm updates and data refreshes for the search engine, was born in 2011. And in the last four years there have been numerous updates in an attempt to improve search results and reward sites with good quality content.