Fashion e-commerce is clearly very fashionable: Europeans spent over £30 billion on clothes online in 2015, making it the biggest product category for internet purchases.
Europeans have always looked abroad for better deals: Brits buying wine in Calais, Finns venturing to Estonia for vodka, and Spaniards exploring the exotic offerings of Andorra.
The growth of the internet and the influence of globalisation have combined to make doing business abroad easier than ever before.
‘So what is an API?’ we hear you cry. We’re glad you asked. An application program interface (API) can be viewed as the bridge or link that allows two or more programs to interact. Even if you’d never heard the term before it’s likely that you’ve used an API.
The UK has led the way for a while now in terms of per capita spending online. Last year Brits…
Buzzwords can be useful things. They provide a handy summation of a new (or at least newly popular) concept and can help spread the word on interesting and occasionally even useful trends.
If you have an online presence you already have a global reach. Theoretically anyone can access your website, blogs, social media and other online materials from Beijing to Buenos Aires, but in practise there are a number of barriers that are likely to prevent them from doing so.
When it comes to translation buying, cost per word can often be a deciding factor between suppliers. While for a short-term solution being able to negotiate a cheaper price could result in a small cost saving, companies looking to maximise profitability from their international operations are increasingly adopting a more strategic approach.
One of the biggest advantages of e-commerce is that it can allow you to reach new customers in markets all…