Tips on how to translate and localise your websites for foreign markets; advice for e-commerce and business professionals. Lingo24’s success was built on international online marketing.
I spent a good while thinking LocWorld (and indeed other translation industry events) were not for Lingo24. Naively, some might even say arrogantly, I thought our business was different from the types of buyers and sellers of translation technology and services who attended LocWorld. We were, after all, a dot com for the translation industry – a disruptor no less!
In the video below, Lingo24’s Christian Arno discusses the challenges of working with various file formats and tackling the in-market review of translated documents.
Christian Arno, Lingo24’s President and Founder, discusses the link between translation at scale and organisations with large product catalogues.
Neil Campbell, Lingo24’s Strategic Growth Director, showcases the advantages of using an integration when translating web content.
It has taken longer than we planned because of a really busy start to the year, our sales kick off in Edinburgh and the early Easter (enough excuses), but at last our first two Journey to Global events of the year are planned and ready to go.
In a recent interview on BBC Radio Scotland, Lingo24’s Founder and President, Christian Arno, explained the reasoning behind opening a new office in Amsterdam and discussed the demand for translation in emerging markets, providing translation services for the e-commerce sector, and investing in translation technology.
One of the main developments for us at Lingo24 over the last couple of years has been our consultancy offering, which we call LocStrat, or Localisation Strategy Assessment.
Our meta story begins where Lingo24 all began, the silver city of Aberdeen. The paper Andrew Campbell and I and grew up with, the Press and Journal, highlights the personal roots of two of our top team in the city.
We have just opened a Branch Office in the Netherlands, taking our total number of offices around the world to six.
There are so many good things associated with global content and translation in terms of enabling global businesses and people in communicating more effectively with their colleagues. But doing it at scale is challenging and it causes a lot of pains.