Not long ago, booking a holiday meant thumbing through brochures in an office, while the travel agent banged through the possible combinations. Increasingly those brochures have been replaced by websites, with travellers logging on to find their perfect trip.
Would you buy from a website if you couldn’t read the text in your native language? According to a survey of more than 3000 international consumers, the answer is usually “no”.
Scottish products such as whisky and tartan are famous around the world, but they’re far from the only exports. Last year a record number of Scottish businesses began exporting, with products ranging from software to seafood, tea to television programmes.
We’ve all heard of the BRIC and CIVETS countries, but now attention is turning to a new group of fast-growing markets. The MINT countries – Mexico, Indonesia, Nigeria and Turkey – have been tipped as the hot ones to watch over the next few years.
The importance of website translation can be underestimated in the retail sector. However, a survey conducted by the Common Sense Advisory has shown that customers would rather buy products from websites that are in their own language.
Global ecommerce sales passed the trillion dollar milestone for the first time last year, according to the latest figures. Much of this growth is in the Asia-Pacific region, which is predicted to account for a third of all online sales this year.
How is mobile technology changing the way we shop? What does the multichannel trend mean for ecommerce businesses? And how will the world of internet retailing change in 2013?
The UK has been called a nation of shopkeepers – but we’re also a nation of online shoppers.