It’s high excitement at Lingo24 this week as we make final preparations, pack our bags and print off our boarding passes. Why? We’re heading off to Chicago for a very lucrative event in our calendar: the IRCE (internet retailers conference and exhibition). While not everyone shows as much enthusiasm as we do for a conference, the team of five we’re sending have a very special reason to be looking forward to it…
In the language business we manage lots of data. It comes in all sorts of formats, from various platforms and applications, and our job is to translate this data into a myriad of different languages, as efficiently as possible, before giving it back to be harnessed.
Online consumer sales have been growing rapidly in Europe during recent years, as internet usage and access to computers and mobile devices become more widespread. This infographic shows which European countries are adopting e-commerce en masse, and which markets might be hot for growth in online sales this year.
Selling in international markets offers a significant revenue stream for many businesses. For example, for online retailer ASOS, almost 60% of their sales come from overseas markets. But how can managers of Magento-based sites make the most of its functionality to maximise sales across the globe?
It might not have featured on your calendar, but this week’s Singles Day celebration on November 11 became the world’s biggest online shopping day. The Chinese event broke world records, with retail giant Alibaba pulling in $9.3 billion (£5.9 billion) in sales.
Five years ago, Alibaba’s Tmall.com started the 24-hour sale to coincide with the popular “Anti-Valentine’s” festival, when Chinese young people celebrate being single and buy gifts for themselves and friends. Since then sales have skyrocketed, illustrating the huge buying power of China’s online population.
If you want to know anything about in-store digital propositions, then Craig Smith is the man to ask. He made his name at Marks & Spencer, where he was the driving force behind the delivery of the in-store digital pilots, taking them from concept all the way through to full production rollout.
I have spent quite a bit of time at events over the last few weeks, mostly related to international ecommerce. What stood out is that there are vast opportunities for UK businesses.
From shortbread to vintage-inspired clothing, there’s a growing market for British products overseas. Many smaller companies that have launched online sites are finding that many of their customers come from farther afield.
The obvious next step is adapting your website to reach overseas markets. That was the focus of a dedicated global ecommerce workshop held by Lingo24 in Edinburgh, with the help of DigitalSix and the Princes Trust.
Cross-border shopping used to mean a “booze cruise” to France, or picking up discounted designer clothes on a foreign holiday. But today’s savvy consumers are just as likely to shop around for the best prices from the comfort of their sofa.
With 1.2 billion customers online around the world, there is a strong temptation to look outside the UK and make sales in new and growing markets. Achieve this by taking these five steps – which are all possible on a budget.