Lingo24 blog | E-commerce Archives - Page 4 of 8

Translation helps Zalando dominate the European online fashion market

Fashion e-commerce is clearly very fashionable: Europeans spent over £30 billion on clothes online in 2015, making it the biggest product category for internet purchases. Fashion increasingly relies on export for growth and it is one of the most important cross-border e-commerce sectors in Europe; so it is little wonder that so much of its success depends on effective localisation.
Two big success stories are pure e-commerce fashion players ASOS and Zalando.

March 17, 2016 Leave a commentAll posts, E-commerce, MarketingBy Eris Duro

How localisation helps businesses succeed in cross-border e-commerce

Europeans have always looked abroad for better deals: Brits buying wine in Calais, Finns venturing to Estonia for vodka, and Spaniards exploring the exotic offerings of Andorra. While the proliferation and spread of digital channels empowers tech-savvy shoppers to go global on a different scale, translation can help online businesses capitalise on the rise of the wandering wallet.

March 11, 2016 Leave a commentAll posts, E-commerce, MarketingBy Eris Duro

Choose the most effective languages for your localisation

The growth of the internet and the influence of globalisation have combined to make doing business abroad easier than ever before. The world wide web allows you to reach customers wherever they are around the world – in theory at least – and even traditional exporting has become more accessible to small businesses and individual entrepreneurs as communication channels are opened up to consumers and potential new business partners alike.

February 20, 2016 Leave a commentAll posts, E-commerce, MarketingBy Lingo24

Seasonal e-commerce spikes – Black Friday

Black Friday is very much an American invention. It’s the day after Thanksgiving Day for a start, which is as American a holiday as you can get. In recent years though the phenomenon has made its way across the Atlantic and taken hold in the UK, where it now looks to have become a permanent fixture in the retail calendar.

December 18, 2015 Leave a commentAll posts, E-commerceBy Jeremy Clutton

How translation software can help boost your sales in the global market

If you have an online presence you already have a global reach. Theoretically anyone can access your website, blogs, social media and other online materials from Beijing to Buenos Aires, but in practise there are a number of barriers that are likely to prevent them from doing so. As far as Beijing is concerned the Great Firewall of China might present a problem but a more common problem is language.

November 27, 2015 Leave a commentAll posts, E-commerce, MarketingBy Steve Griffin

Why investing in Localisation will deliver long-term value

When it comes to translation buying, cost per word can often be a deciding factor between suppliers. While for a short-term solution being able to negotiate a cheaper price could result in a small cost saving, companies looking to maximise profitability from their international operations are increasingly adopting a more strategic approach.

November 24, 2015 Leave a commentAll posts, Developers, E-commerce, MarketingBy Christian Arno

The dos and don’ts of e-commerce translation

One of the biggest advantages of e-commerce is that it can allow you to reach new customers in markets all over the world. It’s true that English still appears to be the most commonly used language online and that English-speaking e-commerce markets are huge. According to an emarketer report the US market was worth a…

November 13, 2015 Leave a commentAll posts, E-commerce, MarketingBy Steve Griffin

Translation helps Zalando dominate the European online fashion market

How localisation helps businesses succeed in cross-border e-commerce

Choose the most effective languages for your localisation

Seasonal e-commerce spikes – Black Friday

How translation software can help boost your sales in the global market

Why investing in Localisation will deliver long-term value

The dos and don’ts of e-commerce translation

How to measure ROI on translation spend

The rise and rise of mobile e-commerce

The benefits of integrating your e-commerce platform

Category Archives: E-commerce