Black Friday is very much an American invention. It’s the day after Thanksgiving Day for a start, which is as American a holiday as you can get. In recent years though the phenomenon has made its way across the Atlantic and taken hold in the UK, where it now looks to have become a permanent fixture in the retail calendar.
If you have an online presence you already have a global reach. Theoretically anyone can access your website, blogs, social media and other online materials from Beijing to Buenos Aires, but in practise there are a number of barriers that are likely to prevent them from doing so. As far as Beijing is concerned the Great Firewall of China might present a problem but a more common problem is language.
When it comes to translation buying, cost per word can often be a deciding factor between suppliers. While for a short-term solution being able to negotiate a cheaper price could result in a small cost saving, companies looking to maximise profitability from their international operations are increasingly adopting a more strategic approach.
One of the biggest advantages of e-commerce is that it can allow you to reach new customers in markets all over the world. It’s true that English still appears to be the most commonly used language online and that English-speaking e-commerce markets are huge. According to an emarketer report the US market was worth a…
When you’re spending thousands – or even millions – of pounds on translation and localisation services, how can you calculate whether you’re not just receiving value for money, but the right service for maximising profitability?
Whether we like it or not, the world is slowly waking up to platform-to-platform integration and secure sharing of data between companies.
Magento is one of the fastest growing e-commerce platforms. Lingo24 asked Magento expert Matthias Zeis about Magento and its future, why it is so popular and, of course, what he thinks about a translation API and the internationalisation of business.
In many ways the world seems smaller these days. Digital products like apps can theoretically be downloaded and accessed from anywhere, e-commerce is big business and even traditional importing and exporting can be easier in an ever more interconnected world.
So at last I, and we in Lingo24, can take a breath. We have had a crazy few weeks attending, sponsoring and exhibiting at a number of ecommerce events. See how we got on…