Direction of travel in retail, “unified commerce”, the view from Demandware Xchange Miami
Working hard in the sun. Honest…
6 steps to boost your e-commerce website ROI
An e-commerce website allows you to reach a wider audience and sell your products worldwide, around the clock, while you’re doing your dishes or walking your dog.
Translation helps Zalando dominate the European online fashion market
Fashion e-commerce is clearly very fashionable: Europeans spent over £30 billion on clothes online in 2015, making it the biggest product category for internet purchases.
How localisation helps businesses succeed in cross-border e-commerce
Europeans have always looked abroad for better deals: Brits buying wine in Calais, Finns venturing to Estonia for vodka, and Spaniards exploring the exotic offerings of Andorra.
Choose the most effective languages for your localisation
The growth of the internet and the influence of globalisation have combined to make doing business abroad easier than ever before.
Seasonal e-commerce spikes – Black Friday
Black Friday is very much an American invention. It’s the day after Thanksgiving Day for a start, which is as American a holiday as you can get.
How translation software can help boost your sales in the global market
If you have an online presence you already have a global reach. Theoretically anyone can access your website, blogs, social media and other online materials from Beijing to Buenos Aires, but in practise there are a number of barriers that are likely to prevent them from doing so.
Why investing in Localisation will deliver long-term value
When it comes to translation buying, cost per word can often be a deciding factor between suppliers. While for a short-term solution being able to negotiate a cheaper price could result in a small cost saving, companies looking to maximise profitability from their international operations are increasingly adopting a more strategic approach.
The dos and don’ts of e-commerce translation
One of the biggest advantages of e-commerce is that it can allow you to reach new customers in markets all…
How to measure ROI on translation spend
When you’re spending thousands – or even millions – of pounds on translation and localisation services, how can you calculate whether you’re not just receiving value for money, but the right service for maximising profitability?