In a recent interview on BBC Radio Scotland, Lingo24’s Founder and President, Christian Arno, explained the reasoning behind opening a new office in Amsterdam and discussed the demand for translation in emerging markets, providing translation services for the e-commerce sector, and investing in translation technology.
One of the main developments for us at Lingo24 over the last couple of years has been our consultancy offering, which we call LocStrat, or Localisation Strategy Assessment.
It sounds very technical and challenging – and it is – but it has real human and business benefits.
Our meta story begins where Lingo24 all began, the silver city of Aberdeen. The paper Andrew Campbell and I and grew up with, the Press and Journal, highlights the personal roots of two of our top team in the city.
We have just opened a Branch Office in the Netherlands, taking our total number of offices around the world to six. The move follows growth, particularly in Amsterdam, for us, as we count Brewdog, Hunter Boots and Lush among other well known brands in our client base.
There are so many good things associated with global content and translation in terms of enabling global businesses and people in communicating more effectively with their colleagues. But doing it at scale is challenging and it causes a lot of pains.
Quite brazen, I know. But also good: if you introduce to Lingo24 a prospective customer for our tech-enabled translation services, you’ll receive a £100 (or foreign currency equivalent) Amazon voucher when their spend surpasses £500. And your friend will automatically get 10% off their first project with us (up to £200).
When I set up Lingo24 in 2001, I really had no idea. No idea about translation. No idea about Translation Memory. No idea about Machine Translation, and the opportunities that particular tsunami would bring. It has been a rollercoaster ride. And over the last sixteen years, I’ve learnt a fair amount about our industry, too.…
In recent years a consistent and successful content strategy has become paramount when taking your brand global. The growth of content in business will most likely continue – with customers’ expectations higher than ever, companies that are able to generate remarkable content efficiently are more likely to succeed.
It has been while since I have managed to get a blog out. I did write one in the summer but never finished it; I am putting this down to the arrival of child number 4.
So as Christmas is nearly here I felt the urge to get something out, as it feels like it is going to be a testing period for a lot of business. The ripples of Brexit appear large even if it isn’t clear what the long term implications are; and we have the fast approaching presidential election, markets have been rocked by the closing in the polls, surely history can’t repeat itself.
Most companies consider translation something they need to plan and worry about only after creating the source content.
However, if you have translation in mind from the very beginning, you’ll not only save time and money, but you’ll gain in the consistency and readability of your translated files.