Christian Arno, Lingo24’s President and Founder, and Sergio Penkale, our Head of Machine Translation, discuss common challenges in the translation process.
Translation Memory Software has been around for over 20 years, maybe more, and yet it is crucial in the translation process.
Neil Campbell, Lingo24’s Strategic Growth Director, showcases the advantages of using an integration when translating web content.
One of the main developments for us at Lingo24 over the last couple of years has been our consultancy offering, which we call LocStrat, or Localisation Strategy Assessment.
It sounds very technical and challenging – and it is – but it has real human and business benefits.
Working hard in the sun. Honest…
So I was in Miami last week attending Demandware’s US conference. Firstly, before anyone asks, it was all work – the fact that the hotel had a big pool and a beachside vista didn’t influence my schedule at all.
When it comes to translation efficiency there are two main things that count: speed and accuracy. To a certain extent it’s a balancing act. Increasing one can lead to a corresponding decrease in the other, and both can affect the cost. By defining your requirements and choosing the right solutions however, you can strike the right balance for your business and project.
‘So what is an API?’ we hear you cry.
We’re glad you asked. An application program interface (API) can be viewed as the bridge or link that allows two or more programs to interact. Even if you’d never heard the term before it’s likely that you’ve used an API. If you’ve booked a cab through Uber, viewed a Google Map on the ‘Find us’ section of a third party website or bought a cinema ticket online, APIs have been hard at work behind the scenes, linking the underlying apps and the User Interface (UI) you’re on.
When it comes to translation buying, cost per word can often be a deciding factor between suppliers. While for a short-term solution being able to negotiate a cheaper price could result in a small cost saving, companies looking to maximise profitability from their international operations are increasingly adopting a more strategic approach.
Here at Lingo24, the technology team and I are constantly challenged to find new ways to help clients manage their quality expectations. With a fundamental belief that quality translations and the tools that deliver them should be easily available to everyone, we are always looking for ways to improve our free-to-access tools to meet the needs of our users.