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Making translation easier and cheaper

In an increasingly globalised economy the need for translation has never been greater. More and more of the world is getting online – and most of them speak languages other than English. But this creates challenges for businesses looking for a quick and affordable way to overcome language barriers.

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Machine translation with a human touch

Tom Shaw, Account Director and Machine Translation sales specialist, explores the concept of customised post-editing levels. Combined with automatic translation tools, these can result in a win-win situation for clients and translators.

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Why one size doesn’t fit all in the translation industry

Quality is a top priority for most translation buyers – but that doesn’t mean they all have the same expectations. While some are looking for a word-perfect translation of a technical manual, others want a more creative approach to their press releases or brochures. And for real-time communication, speed is also a big consideration.

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Post-editing and the changing role of the skilled translator

Post-editing, or the editing done to improve machine-translated content to a publishable quality, has long been part of the translation repertoire in one form or another. However, with an increasing presence of machine translation (MT) in our everyday lives, there has been recent debate and uncertainty about the role of the translator vis-à-vis MT and post-editing.

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What’s the best way to engage consumers?

What’s the best way to engage consumers – digital marketing, TV adverts or social media? “Joined-up marketing” is the idea of using multiple channels to get your brand’s message out, and making sure they all work together.

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Dos and don’ts with machine translation tools

Machine translation has made huge advances since scientists laboriously punched Russian words into “electronic translators” in the 1950s. But the dream of the “universal translator” is still a long way off – creating plenty of opportunities for amusing slip-ups and linguistic faux pas.

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What’s a translation API – and why do I need one?

Imagine if you could instantly connect your website with thousands of translators around the world. Ordering and receiving translations is as simple as just clicking a button. And you don’t need to worry about the quality – all the translators are fully-qualified with specialist experience.

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