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What’s the best way to engage consumers?

What’s the best way to engage consumers – digital marketing, TV adverts or social media? “Joined-up marketing” is the idea of using multiple channels to get your brand’s message out, and making sure they all work together.

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Dos and don’ts with machine translation tools

Machine translation has made huge advances since scientists laboriously punched Russian words into “electronic translators” in the 1950s. But the dream of the “universal translator” is still a long way off – creating plenty of opportunities for amusing slip-ups and linguistic faux pas.

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What’s a translation API – and why do I need one?

Imagine if you could instantly connect your website with thousands of translators around the world. Ordering and receiving translations is as simple as just clicking a button. And you don’t need to worry about the quality – all the translators are fully-qualified with specialist experience.

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Spotlight on… top quality translations

Umberto Eco wrote: “Translation is the art of failure.” He might be a great writer, but we’d like to disagree with him here! It’s true that translation does involve a degree of subjectivity, and the “perfect translation” might not exist. But we’re still committed to making sure our translations are as good as they can possibly be.

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Machine translation vs humans

Machine translation might seem like a new phenomenon, but it’s actually 58 years old this month. Researchers at IBM and Georgetown University began developing an automated Russian to English translator in 1954, with operators laboriously punching messages onto cards.

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