If you want to know anything about in-store digital propositions, then Craig Smith is the man to ask. He made his name at Marks & Spencer, where he was the driving force behind the delivery of the in-store digital pilots, taking them from concept all the way through to full production rollout.
Taking a high-speed train between France and Switzerland is now even faster, with a new app facilitating cross-border journeys.
But operators TGV Lyria faced a challenge – how could they make the app
available in multiple languages?
Cross-border shopping used to mean a “booze cruise” to France, or picking up discounted designer clothes on a foreign holiday. But today’s savvy consumers are just as likely to shop around for the best prices from the comfort of their sofa.
Have you ever tweeted about a delayed flight, or complained on Facebook about poor customer service? A growing number of customers are using social media to contact companies, whether their feedback is positive or negative.
When tech journalist Ryan Block tried to cancel his Comcast service, he was frustrated by an overly pushy customer service representative.
Imagine you’re at a music festival, trying to describe where your tent is in a sea of canvas. Or you live in a remote part of the Middle East, and want to ensure your online delivery arrives despite having no street address.
If you’re still using social media mainly as a marketing tool, then you’re probably doing it wrong, according to Tamar Weinberg. The owner of Techipedia and author of The New Community Rules argues that the focus should be on customer service. She shares her thoughts on brands, social media tools, and community engagement in our interview.
If you’ve been in a hospital lately, you’d be forgiven for thinking that some of the staff were speaking another language. Terms such as “chronicity”, “needs matrix” and “action plans” can all leave patients – sorry “service users” – scratching their heads.
Rude sales assistants, unhelpful call centre staff, or advisors who are impossible to find… not surprisingly these are major bugbears for customers, and the chances are they’ll take their business elsewhere.
In my last post, I looked at why businesses need to adapt their marketing to reach French customers. Now I’ll explore how they can localise their websites and other marketing materials.
Scenario: You sell your products online and your website is your main route to market.
Have you replicated your English website in French?
