How to generate and optimise global content
In recent years a consistent and successful content strategy has become paramount when taking your brand global.
Working for an international company: Interview with Aja Janezic
A graduate from the University of South Wales with a degree in marketing, Aja Janezic is European Marketing Executive at DS Smith – Recycling Division.
Quantifying quality and Q4 update
Quality is very important in our business. Quantifying quality has proved a bit challenging at the beginning, but we have found a system based on the TAUS DQF MQM error model which enables us to measure it objectively and determine whether a translation is a pass from a quality standpoint.
Christmas is coming…
It has been while since I have managed to get a blog out. I did write one in the summer but never finished it; I am putting this down to the arrival of child number 4.
4 easy steps to writing translation-friendly content
Most companies consider translation something they need to plan and worry about only after creating the source content.
The challenges of growing globally
According to market research firm eMarketer, by 2018 global retail sales will reach $28.3 trillion.
For most companies growing their business internationally online is an ambition, but deciding the next steps can be challenging.
Update on translation quality performance in Q2
Our main target is to ensure that no more than 0.3% of all project items we manage contain confirmed QIs, and this quarter we smashed it.
Why you need an LSP on your side
If your company is expanding into new markets, overcoming the challenge of language barriers becomes vital. After all, it’s difficult (if not downright impossible) to collaborate with partners and reach out to customers if they can’t understand you.
Journeying to global
Many businesses are already reaping the rewards of growing globally online. Now it is all about accelerating even faster. But choosing the next step can be tricky. This is where we come in.
Now is the time to grow online
Imagine opening your shop doors to every person in the world. Imagine that they can experience your products and services without ever having to leave home. There is no need to imagine, the time is now.