How localisation helps businesses succeed in cross-border e-commerce
Europeans have always looked abroad for better deals: Brits buying wine in Calais, Finns venturing to Estonia for vodka, and Spaniards exploring the exotic offerings of Andorra.
Choose the most effective languages for your localisation
The growth of the internet and the influence of globalisation have combined to make doing business abroad easier than ever before.
How to get your multilingual website content right
You’ve probably heard the saying that content is king. The demise of content marketing has been predicted for a while now but a 2015 poll asked marketers to name the digital marketing technique they thought would make the biggest commercial impact over the year.
Could integration help increase your translation efficiency?
When it comes to translation efficiency there are two main things that count: speed and accuracy. To a certain extent it’s a balancing act. Increasing one can lead to a corresponding decrease in the other, and both can affect the cost.
Why APIs are the latest must have in international marketing
‘So what is an API?’ we hear you cry. We’re glad you asked. An application program interface (API) can be viewed as the bridge or link that allows two or more programs to interact. Even if you’d never heard the term before it’s likely that you’ve used an API.
How to manage international paid search marketing in 2016
The UK has led the way for a while now in terms of per capita spending online. Last year Brits…
Seasonal e-commerce spikes – Black Friday
Black Friday is very much an American invention. It’s the day after Thanksgiving Day for a start, which is as American a holiday as you can get.
Oh, buzz off: The 7 business buzzwords we wouldn’t mind seeing the back of in 2016
Buzzwords can be useful things. They provide a handy summation of a new (or at least newly popular) concept and can help spread the word on interesting and occasionally even useful trends.
How translation software can help boost your sales in the global market
If you have an online presence you already have a global reach. Theoretically anyone can access your website, blogs, social media and other online materials from Beijing to Buenos Aires, but in practise there are a number of barriers that are likely to prevent them from doing so.
Why investing in Localisation will deliver long-term value
When it comes to translation buying, cost per word can often be a deciding factor between suppliers. While for a short-term solution being able to negotiate a cheaper price could result in a small cost saving, companies looking to maximise profitability from their international operations are increasingly adopting a more strategic approach.