Translation quality is notoriously difficult to define and can often be a source of debate and dispute between translation providers and clients. With our clearly defined quality measuring system based on the TAUS DQF model, this poses no challenge for us.
While the link between content creation, customer demand and sales is clear for most international businesses, the link between content creation and a successful global company culture can be less obvious.
In recent years a consistent and successful content strategy has become paramount when taking your brand global.
A graduate from the University of South Wales with a degree in marketing, Aja Janezic is European Marketing Executive at DS Smith – Recycling Division.
Quality is very important in our business. Quantifying quality has proved a bit challenging at the beginning, but we have found a system based on the TAUS DQF MQM error model which enables us to measure it objectively and determine whether a translation is a pass from a quality standpoint.
It has been while since I have managed to get a blog out. I did write one in the summer but never finished it; I am putting this down to the arrival of child number 4.
Most companies consider translation something they need to plan and worry about only after creating the source content.
Our main target is to ensure that no more than 0.3% of all project items we manage contain confirmed QIs, and this quarter we smashed it.
If your company is expanding into new markets, overcoming the challenge of language barriers becomes vital. After all, it’s difficult (if not downright impossible) to collaborate with partners and reach out to customers if they can’t understand you.