Have we taken leave of our senses? You might think so, but there is method in the madness. As a creative and entrepreneurial company we always look for new ways to keep pushing ourselves to be bolder, brighter, and better at what we do.
We always aim to simplify and demystify as many processes as possible when it comes to translation projects. So with our bespoke translation project ordering and management system, your life just got a whole lot Ease-ier…
As we come up to the end of Quarter 1 we thought it would be good to take a quick look back at our predictions for the year, and see if we’re still on track.
Quality is a very commonly-used word in our business. But when it comes to quantifying such a qualitative word, where can you begin?
Language can be used in many different ways – for example, to persuade, to move, to engage, to entertain or to communicate complex data. The language used within the manufacturing industry is generally more technical than persuasive and is frequently required to convey very precise information.
Crowdsourced translation has become very popular in the last five years – so much so that it is now the foundation of several translation businesses. There’s no denying it has its place, but what is that place, and what other options are there?
If your business deals with foreign markets or partners, good quality translation is essential. Whatever your translation needs, the goal is effective communication and it’s important to choose the right translation partner from the start.
Many of our clients ask us how translation quality affects SEO. We’ve known for some time that better quality content improves SEO, and now after a little experiment, we have the evidence to prove it.
The hypothesis: the better the quality of translation, the better the translated text will rank on Google.
The term “localisation” has been used frequently in our industry for many years now. But it’s time for it to shake off the stigma of it just being another marketing buzzword, and grow up to be a fully-fledged business word, able to prove its worth in boardroom conversations.
Contextual advertising sounds like a complex marketing term but it’s actually a pretty simple concept that’s been with us for years. In essence, contextual advertising is just advertising that’s tailored towards the person or people viewing it – more targeted if you will.