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Breaking down borders in technical communication

The spa town of Wiesbaden in Germany is best known for its natural hot springs and historic buildings. But for thousands of technical writers, translators, and marketing managers there’s another major attraction – the world’s biggest industry conference in October.

The tekom / tcworld Annual Conference and Trade Fair is expected to draw 4500 people from arond the world. It’s the largest event of its kind focusing on all aspects of technical communication. It’s organised by tekom, the European professional association for technical communication, with tcworld, the leading magazine on all aspects of information management.

Held in the impressive Rhein-Main-Hallen exhibition centre, they’re promising three days of talks, workshops, presentations and demonstrations – with plenty of opportunities for networking and socialising!

Technical communication might conjure up dull images of dry user manuals. But it’s about far more than that. As technology has a growing impact on our lives, it’s more important than ever to communicate clearly on technical subjects.

Two big themes at this year’s event will be global content strategies and mobile documentation. How can companies develop effective strategies to reach, inform and inspire users around the world? And how can we create the best possible user experience for customers on the move?

Localisation, and communicating across cultures, are always big topics. This year, some presenters will look at the growing influence of machine translation. Post-edited machine translation is an easy way of making large amounts of content  available to users in multiple countries, but different languages can throw up unique challenges.

The tekom Trade Fair is a fantastic opportunity to meet some of the world’s leading companies. This year, there’ll be around 180 exhibitors, including a well-known industrial, software and service companies, with a strong presence in Germany, Austria and Switzerland. There’ll be presentations and discussions of new tools, technologies and software. The popular Asian pavilion, featuring participants from Japan, China and Korea, will be part of the exhibition again.

Lingo24’s Account Managers Emily Martin and Alexander Grellmann will be there, learning about the latest developments in global technical communication. They’ll be chatting to new and potential clients, advising them on the best ways to develop global content strategies.

tekom’s executive director Michael Fritz said he is looking forward to a “lively and vivid” conference. He said:  “The participants will be enjoying a really international event with a strong multicultural flair. We look forward to seeing you in Wiesbaden.”

If you’re going to be there, do get in touch on events@lingo24.com.

Hazel Mollison

Hazel Mollison edits and writes for the Lingo24 blog. After studying Italian and German at Cambridge University, she worked as a journalist for five years with regional and national newspapers. She enjoys writing about languages, translation, online marketing, and helping small businesses explore new opportunities.

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