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The Benefits Of Integrating Your E-commerce Platform

The benefits of integrating your e-commerce platform

Whether we like it or not, the world is slowly waking up to platform-to-platform integration and secure sharing of data between companies.

Those that have taken the leap between one or more of their platforms are already reaping the benefits of efficiency and increased profitability – but how can specific benefits be measureable and communicated across your business functions?

As ROI is a primary consideration for technical investment, awareness of this among Systems Integrators (SIs) and developers of integrations themselves is influencing the development and marketing of a true omni-channel digital experience. So whether you’re considering integrating your marketing automation, translation or anything in between, here are some very good reasons why this move could be beneficial. Of course, we look at this primarily from a translation angle, but many benefits can apply whatever platforms you’re looking to integrate with.

1. Giving your customers a seamless user experience online

From translating your product catalogue into each of your target languages, to managing branded campaigns and delivering global customer service, your business may be using a variety of methods and resources in creating a positive user experience. But how does that disparity of approach affect your customer’s experience on your site?
An integrated, optimised process for translation will enable auto-flagging of all new content across your platform, and your translation partner can then manage your language assets throughout translations to ensure consistency of terminology and language across every translation. So whether that’s product descriptions or FAQs, your customers can feel at home on your site with a consistent approach to localisation.

2. Improving the speed and efficiency of your processes

Sending data automatically to your partner means less administration for your teams, and more efficient management of data – nothing gets lost or forgotten with a robust methodology. Once you receive data back again, it is directly where you need it in your platform, rather than sitting in someone’s inbox, so it is immediately ready for use with your other internal applications.

3. Growing revenue from international markets

With efficient translation management via integration, it becomes much easier for you to reach new customers and better serve existing ones with a multi-channel platform. Many studies show how shoppers are much more likely to buy in their own language, and this, combined with your improved user experience, will likely see your sales shoot up.

4. Measurement and maximisation of ROI

It’s all very well to increase revenues and improve efficiency and your customer experience, but if it all costs more than it brings in, then you haven’t achieved all that much. Integration allows for bulk and managed orders of translation, which can open up a range of discounts with a translation provider from the get-go, and that’s just the beginning.

You should also have the freedom to match translation service (quality) levels to each of your channels and content types to enable ROI measurement for each channel. Therefore you can invest/cut back wherever you need to and monitor how revenue equates to translation spend in each of your markets, according to level of detail you like to be able to see. At Lingo24, we find this is where our customers get the most benefit, so our experts are always on hand to guide them through.

Conclusion

Integration really is the future, as e-commerce businesses seek to move faster, more profitably and efficiently than ever before. For some, big question marks may be around cost and security, so using a trusted partner really is vital.
Those using Magento as their e-commerce platform may then be glad to know we’ve just launched a very secure and cost-effective extension to connect directly with our platform which you can find out more about here. Do get in touch with us if you’d like to know more.

*Photo credits: Rawpixel/ Shutterstock.com

Jeremy Clutton, Global Director, eCommerce & Channel Partners, Lingo24

Jeremy leads the London sales operations for Lingo24. He specialises in advising e-commerce businesses on everything related to translation, localisation and global marketing.
Jeremy has extensive experience in the translation business, working with a wide range of blue chip and SME companies on managing their language needs.

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