Buzzwords can be useful things. They provide a handy summation of a new (or at least newly popular) concept and can help spread the word on interesting and occasionally even useful trends.
If you have an online presence you already have a global reach. Theoretically anyone can access your website, blogs, social media and other online materials from Beijing to Buenos Aires, but in practise there are a number of barriers that are likely to prevent them from doing so.
One of the biggest advantages of e-commerce is that it can allow you to reach new customers in markets all…
If you’re looking to take your business global by expanding into e-commerce for foreign language markets, then it never hurts…
Globalisation and the unstoppable growth of the internet have made international markets more accessible than ever before. Businesses of all shapes and sizes can reach across geographical borders but linguistic and cultural barriers remain.
Working in the translation industry, we know the importance of communicating messages from culture to culture. Unfortunately for marketers, it’s perhaps never more obvious when they get it wrong, and some bloopers from several years ago are still doing the rounds online.
The crew of the Starship Enterprise have the Universal Translator.
We’ve all been there. Had that awkward moment when we’ve been unsure whether to lean in for the kiss, shake someone’s hand, just say hello, or do something more weird and wonderful.