Global technology has presented new opportunities for companies to expand into new markets, but you need to ensure that your global websites are properly localised to traverse these borders successfully.
Machine translation technology began to be explored in the 1950s, but the first commercial machine translation system appeared in 1991, with web applications appearing a few years later.
Machine translation technology now ranges from free online translation, to on-the-go mobile phone apps to customisable, professional software packages.
Today more and more businesses are operating in an international marketplace – whether they want to or not! With the internet breaking down national borders, companies face competition from foreign companies in their domestic markets. And many are looking abroad, often towards emerging markets, for new opportunities.
For many of us, life would be a lot easier if there were just two or three extra hours in the day. These 27-hour days would mean inboxes were empty, desks were tidy, all routine admin tasks were done and bills paid ahead of time. There’d be time to take a full lunch hour every day and actually use that gym membership.
Advancements in technology and word processing are seeing machine language translation take the traditional transfer of content from one language into another to a different level. Nowadays, the translation of set phrases and keywords from almost any language combination is just a simple click away. Yet, many a translator will have an opinion about the quality of that ‘different level’ and the question remains; is machine translation a long-lost friend to be treasured or a foe waiting to strike?
Tom Shaw, Account Director and Machine Translation sales specialist, explores the concept of customised post-editing levels. Combined with automatic translation tools, these can result in a win-win situation for clients and translators.
These days it’s not enough to simply translate your content. You might have the greatest message in the world, but if it’s not relevant to your readers all over the globe, then they’re just not going to be interested.
This is a guest post by Claire L Grant
We are thrilled to announce the appointment of a new director. Mark Slobbe has been added to the board as Director of Americas alongside CEO, Christian Arno, and Operations Director, Jack Waley-Cohen.